Sabra Plants a Seed with Celebrities in Celebration of Earth Day

April 22, 2010

Sabra Dipping Company will be celebrating the 40th anniversary of Earth Day this month and giving some of Hollywood’s favorite stars a taste of America’s best loved hummus. Dozens of celebrities, recognized for their efforts at raising awareness for environmental causes, will receive delicious Sabra hummus, custom recipe cards and a certificate indicating Sabra has planted a tree in honor of their environmental work.  Sheryl Crow, Sting, Natalie Portman, Penelope Cruz, Ellen DeGeneres, Jeremy Piven and Pink are among those who will receive the special package. 

 

It is always fun to share Sabra with celebrities interested in testing new flavors, but this initiative is really about celebrating the world we share together.  We wish everyone a Happy Earth Day,” said Nicole Hofmann, Brand Manager for Sabra Dipping Company.

 

Earlier this week Sabra announced its new earth-friendly packaging and the Company will be offering special product promotions, tweetups and Earth Day giveaways on Twitter throughout the day.  

 

Sabra is the nations top selling hummus, offering over a dozen options for fresh, delicious dips and spreads. Sabra is available in retail and club stores nationwide. 

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